Our Company – Crown Group SL

 

At Crown Group SL, we are a dynamic and diversified conglomerate with a wide range of operations across the Malaga region, serving both local and international markets. Our parent company, Crown Group SL, oversees a network of supermarkets, distribution channels, and various other businesses, all of which contribute to our strong presence in the region and globally. Here’s a closer look at the businesses under our umbrella:

1. Supermarkets and Retail

Crown Group SL operates 60+ supermarkets across Malaga Province, including renowned brands like Alsara, Crown, SunnyBeach, and SolyMar Supermarkets. Our supermarkets provide a wide variety of FMCG products, from everyday essentials to premium goods, with a focus on offering our customers the best quality at affordable prices.

    •  Locations:

        • SunnyBeach Supermarket in Marbella.
        • Alsara Supermarket in Estepona.
        • SolyMar Supermarket in Fuengirola.
        • Crown Supermarket in Benalmádena.
        • Additional locations spread across the Costa del Sol.

We also distribute to over 1,200 retail outlets through our extensive distribution network, supported by our central warehouse. This efficient network ensures that we are able to serve our customers and partners across the region with reliable and fast delivery of products.

2. FMCG Wholesale & Distribution – OpenBeach Distribution

OpenBeach Distribution, our FMCG wholesale and distribution arm, is dedicated to providing high-quality products to retailers. We specialize in export, import, and wholesale distribution globally, connecting international brands with the local market in Spain. We work with well-known brands in categories like sun lotions, toiletries, drinks, and chocolates to bring top-tier products to our customers at the best prices.

  •  Our Products Include:

      • Malibu Sunlotions.
      • Evian Water.
      • Mars Wrigley Chocolates.
      • Nivea Toiletries.
      • Babaria Products.

With a strong global trading network, we offer competitive pricing and flexible credit terms, enabling our retail partners to thrive. Our distribution network ensures timely deliveries across Malaga and beyond.

3. Money Exchange and Financial Services

At Crown Group SL, we also provide money exchange services to both tourists and locals. Our outlets are conveniently located in popular tourist areas, offering competitive rates and efficient service.

  •  Locations:

      • Ruben Exchange in Fuengirola.
      • Costa Exchange in Benalmádena.

Our financial services are tailored to meet the needs of travelers, expatriates, and locals looking for reliable, fast, and secure currency exchange services.

4. Car Rentals

We operate a fleet of rental vehicles under the Crown Car Rentals brand, providing reliable and affordable car rental services across Malaga.

  •  Locations:

      • Crown Car Rentals in Malaga Airport Whether you need a compact car
        for a short trip or a larger vehicle for family travel, Crown Car Rentals
        ensures that our customers can enjoy a comfortable and convenient
        experience.

 

5. Rental Properties

As part of our diversified portfolio, we also manage residential and commercial rental properties across the Malaga region. Whether you are looking for long-term rentals or short-term holiday accommodations, our properties offer comfort, convenience, and prime locations.

  •  Locations:

      • Holiday Apartments in Fuengirola and Benalmádena.
      • Long-Term Rentals in Marbella and Estepona.

Our properties are carefully selected to provide the best living and working environments, ensuring satisfaction for both tenants and landlords.

6. Franchises & Restaurants

Crown Group SL holds franchise licenses for major global brands, including Burger King, and operates several restaurants and cafeterias across the region.

  •  Locations:

      • Burger King in Fuengirola.
      • Burger King in Marbella.
      • The bikini beach club in Estepona.
      • Granier coffee shops in Benalmádena and Estepona.

Our restaurant businesses provide delicious, high-quality food in welcoming environments, whether through fast food outlets or casual dining experiences. We aim to bring a variety of options to suit every taste and budget.

7. Property Development & Investment

In addition to property rentals, Crown Group SL is involved in property development and investment. We focus on creating and acquiring high-value commercial and residential properties in the Malaga area. This part of our business is dedicated to long-term growth, offering both investment opportunities and top-quality living spaces.

  • Current Projects:

      • Luxury Residential Complex in Marbella.
      • Commercial Properties around Malaga.

Through our extensive experience in property management and development, we are committed to contributing to the growth of the local economy and improving the living standards of our communities.

Why Choose Crown Group SL?

      • Wide Range of Services: From supermarkets to car rentals, our diverse portfolio offers reliable solutions across various industries.
      • Global Trading: We bring international products to local markets and manage businesses across several sectors, including retail, property, finance, and hospitality.
      • Community Focus: With a strong presence in Malaga, our businesses are committed to supporting local communities and offering valuable services to residents and visitors alike.

At Crown Group SL, we are dedicated to providing the best services and products to meet the needs of our customers. Our global reach, local expertise, and commitment to excellence make us a trusted name across Malaga and beyond.

Brands We Work With:

      • Malibu Sunlotions.
      • Evian Water.
      • Mars Wrigley.
      • Ferrero.
      • Burger King.
      • Nivea.
      • Babaria.

This Our Company section clearly outlines each of your business operations, creating an informative and organized structure for your website while showcasing the breadth of services offered under Crown Group SL.

CSR

Our Commitment to Sustainability and Society at Crown Group SL

 

At Crown Group SL, we recognize that the success of our business is intrinsically linked to the well-being of the environment, our employees, and the communities we serve. As a company with a diverse portfolio ranging from retail, distribution, property, and hospitality, we are committed to not only achieving business growth but also creating a meaningful and lasting positive impact. We firmly believe in integrating sustainability, social
responsibility, and employee care at every level of our operations.

Sustainability: Our Commitment to a Greener Future

At Crown Group SL, sustainability isn’t just a buzzword – it’s a key part of our ethos. We actively work towards reducing our environmental footprint and promoting sustainable practices across all our businesses:

      • Eco-Friendly Sourcing & Packaging: We prioritize sourcing products that align with ethical and environmental standards. Our packaging solutions focus on reducing plastic waste, and we are transitioning to biodegradable and recyclable options wherever possible.
      • Energy-Efficient Operations: From our supermarkets to our warehouses, we are investing in energy-efficient technologies, such as LED lighting, solar power, and energy-saving equipment, to reduce energy consumption and greenhouse gas emissions.
      • Sustainable Logistics: We aim to optimize our logistics network by reducing transportation emissions, consolidating shipments, and using eco-friendly vehicles. Our goal is to have a greener, more efficient supply chain.
      • Waste Reduction and Recycling: We have implemented recycling initiatives across all our operations and work towards reducing waste sent to landfills. By encouraging responsible consumption, we aim to create a circular economy that minimizes environmental impact.
Employee Commitment: Empowering Our People

 

Our employees are the backbone of Crown Group, and we take great pride in offering a work environment that fosters growth, safety, and respect. We focus on:

      • Health, Safety, and Well-being: We ensure that all our employees work in a safe and healthy environment, providing them with the tools and support they need to thrive. Regular health and safety training, ergonomic workspaces, and mental health support are essential to our approach.
      • Training and Development: At Crown Group, we believe in the growth of our people. We provide training programs that enhance skills, promote professional development, and encourage career advancement. Our employees are empowered to reach their full potential.
      • Diversity and Inclusion: We are committed to creating an inclusive workplace where everyone, regardless of gender, race, or background, has equal opportunities to succeed. We actively promote diversity and ensure a respectful and fair environment for all.
      • Work-Life Balance: We recognize the importance of work-life balance, offering flexible working arrangements and family-friendly policies that enable employees to manage their personal and professional lives.
Community Impact: Making a Difference Locally and Globally

 

As a company with a wide-reaching influence in Málaga and beyond, we are committed to contributing positively to the communities where we operate. Our community engagement initiatives include:

      • Supporting Local Initiatives: We partner with local charities and organizations, contributing to projects that support vulnerable groups, such as children, the elderly, and disadvantaged communities. We are proud to sponsor events and initiatives that make a positive social impact.
      • Creating Jobs and Economic Opportunities: Our expanding network of supermarkets, restaurants, and franchises provides valuable employment opportunities to the local population. By investing in the local economy, we contribute to job creation and the economic development of the region.
      • Charitable Giving: We donate a portion of our profits to local and international causes, including disaster relief efforts, environmental conservation programs, and education initiatives.
      • Volunteering Programs: Employees are encouraged to participate in volunteer activities, whether it’s contributing time to charity events, participating in environmental cleanups, or mentoring young people in their communities.
Aligning with the United Nations Sustainable Development Goals (UNSDGs)

At Crown Group, we actively support the UN Sustainable Development Goals and integrate them into our business practices. Our efforts are aligned with the following goals:

      • Goal 8: Decent Work and Economic Growth – By creating jobs, offering fair wages, and promoting career development, we strive to contribute to economic growth and job creation.
      • Goal 12: Responsible Consumption and Production – We focus on reducing waste, using sustainable materials, and promoting responsible consumption through our products and packaging.
      • Goal 13: Climate Action – We are dedicated to mitigating climate change by reducing our carbon footprint, improving energy efficiency, and supporting sustainable practices across all our operations.
      • Goal 17: Partnerships for the Goals – Crown Group believes that collaboration is key to solving global challenges. We work with local communities, suppliers, NGOs, and other businesses to amplify our impact and contribute to global sustainable development.
A Vision for a Sustainable and Inclusive Future

 

At Crown Group, we are committed to achieving long-term success while being responsible corporate citizens. Our mission is to build a business that not only thrives economically but also makes a positive difference in the world. We will continue to prioritize sustainability, care for our employees, and actively contribute to the communities in which we operate, all while aligning with global standards and contributing to the achievement of the UN Sustainable Development Goals.

Scroll to Top